The “Business of Business Writing and More,” another of the Arts Council’s of the Conejo Valley’s WriteNights workshops, will run from 7 to 9 p.m. Wednesday, Oct. 20 at Hillcrest Center for the Performing Arts, 403 W. Hillcrest Drive, Thousand Oaks. Cost is $20 per person. To register, download the registration form HERE or go online to pay with Credit Card HERE Award-winning instructor and business owner Naomi Finkel will discuss, “how to grow your business with a powerful branding message.” She said participants will “learn the five reasons why people will buy your product or service; how to identify and write to your target group, proven incentives for a call-to-action, and how to get the word out about who you are and what you do.” Also, one person at the workshop will receive a copy of her business book, “How to Get Big Business Exposure on a Small Business Budget.” Naomi Finkel of Westlake Village is owner of Say It With Words and is an award-winning copywriter and marketing consultant. Since 1982 her agency has helped hundreds of entrepreneurs and organizations increase their leads and sales with innovative Branding Identities and targeted marketing strategies. To see client projects or order her book, visit